ICP (Ideal customer profile)
An ICP (ideal customer profile) describes the kind of company that gets the most value from what you sell and gives you the most value back, defined by industry, size, age, location and buyer.
An ICP describes companies, not people. A good one is specific enough to filter a database with. For example: "Singapore logistics companies (SSIC division 52) with 50 to 200 staff, incorporated at least five years ago, where the buyer is the head of operations."
Build it from your best existing customers, not assumptions, then test it: count how many companies match, sample twenty at random, and run a small pilot before committing a quarter to it.
A buyer persona sits alongside the ICP and describes the people inside those companies who buy and sign.
Find the right Singapore companies.
Search by SSIC industry, headcount, district and company age. Sign up free and get 10 credits.