Glossary
Singapore B2B sales terms, explained.
The business, data and compliance terms you'll meet when prospecting in Singapore, in plain English.
- ACRA (Accounting and Corporate Regulatory Authority)
- ACRA (Accounting and Corporate Regulatory Authority) is the Singapore government agency that registers and regulates business entities, public accountants and corporate service providers.
- BizFile+
- BizFile+ is ACRA's online portal for registering and updating Singapore business entities and for buying official business profiles.
- Business contact information
- Under Singapore's PDPA, business contact information is a person's name, job title and work phone, address, email or fax, provided for business rather than solely personal purposes.
- Data enrichment
- Data enrichment is adding missing details, such as UEN, industry, headcount, emails and phone numbers, to records you already have by matching them against a reference database.
- DNC Registry (Do Not Call Registry)
- Singapore's Do Not Call (DNC) Registry lets people opt out of marketing calls, texts and faxes to their Singapore phone numbers; senders must check it before marketing to a number unless they hold consent.
- Email validation
- Email validation checks whether email addresses are likely to be deliverable, by testing their format, whether the domain accepts mail (MX records), and whether they're disposable or role-based.
- GST registration
- A Singapore business must register for Goods and Services Tax (GST) with IRAS when its taxable turnover exceeds S$1 million in a year, and can choose to register below that.
- ICP (Ideal customer profile)
- An ICP (ideal customer profile) describes the kind of company that gets the most value from what you sell and gives you the most value back, defined by industry, size, age, location and buyer.
- LLP (Limited liability partnership)
- An LLP (limited liability partnership) is a Singapore business structure that combines a partnership's flexibility with a separate legal identity and limited liability for its partners.
- PDPA (Personal Data Protection Act 2012)
- The PDPA (Personal Data Protection Act 2012) is Singapore's main data protection law, covering how organisations collect, use and disclose personal data, and including the Do Not Call rules.
- Pte Ltd (Private limited company)
- A Pte Ltd is a Singapore private company limited by shares: a separate legal entity with between 1 and 50 shareholders, whose owners' liability is limited to their shares.
- Sole proprietorship
- A sole proprietorship is a Singapore business owned by one person, registered with ACRA but without a separate legal identity, so the owner is personally liable for its debts.
- Spam Control Act
- Singapore's Spam Control Act regulates unsolicited commercial messages sent in bulk by email, SMS or instant messaging, requiring an <ADV> label, a working unsubscribe option and no misleading headers.
- SSIC (Singapore Standard Industrial Classification)
- SSIC (Singapore Standard Industrial Classification) is Singapore's national system of codes for classifying business activities, which every company declares when it registers with ACRA.
- TAM (Total addressable market)
- TAM (total addressable market) is the total demand for what you sell; for B2B teams it's often estimated bottom-up as the number of companies that fit your ICP multiplied by annual contract value.
- UEN (Unique Entity Number)
- The UEN (Unique Entity Number) is the standard identification number for every entity registered in Singapore, such as companies, businesses and LLPs.
Put the terms to work.
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