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Spam Control Act
Singapore's Spam Control Act regulates unsolicited commercial messages sent in bulk by email, SMS or instant messaging, requiring an <ADV> label, a working unsubscribe option and no misleading headers.
If you send unsolicited commercial emails or messages in bulk, the Spam Control Act requires you to:
- start the subject line with
<ADV>followed by a space - include a working unsubscribe option, and act on unsubscribe requests within 10 business days
- avoid misleading subject lines and sender details
It applies alongside the PDPA's Do Not Call rules, which cover messages to Singapore phone numbers.
This is general information, not legal advice.
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