Data Dictionary
What's inside every lead.
| Field | Description |
|---|---|
| Name | The contact's first and last name |
| Company Name | The registered business name |
| Job Position | Current role as last verified |
| Mobile Number | Direct mobile number in +65 format (premium) |
| Office Number | Company main line or direct office line. Records can hold more than one. |
| Work email for contacts, or the general company email (such as info@) for companies. Records can hold more than one. | |
| WhatsApp number: a company's business line, or a contact's personal WhatsApp (included with mobile) | |
| Employee Size | Estimated headcount band |
| Industry | Primary industry based on SSIC classification |
| Location | Business address region / district |
| Incorporation Date | Date the company was registered |
| UEN Number | Unique Entity Number issued to Singapore entities |
| Website | Official company website |
Note: Every record shows a "last verified" date. Business data changes, so we re-verify records on a regular schedule and remove outdated ones.