The short answer. If you sell mainly to Singapore companies, especially SMEs and owner-run firms, start with a Singapore-specific database that ties every company to its registry record and lets you pay per lead. If you sell across many countries or need intent data and an all-in-one outreach tool, a global platform such as Apollo or ZoomInfo is the better fit. Whatever you shortlist, test it against 50 companies you already know before you pay for a year.
We make SG Best Leads, so read this with that in mind. We've tried to be fair about where other tools are the better choice.
The four kinds of tool
Most options for finding Singapore B2B leads fall into four groups.
| Kind of tool | Examples | Best for | Watch out for |
|---|---|---|---|
| Global sales intelligence platforms | Apollo, ZoomInfo, Lusha, LinkedIn Sales Navigator | Teams selling into many countries, larger enterprises, built-in sequencing | Per-seat pricing, annual contracts, thinner coverage of local SMEs |
| Singapore-specific lead databases | SG Best Leads | Teams selling mainly in Singapore who want UEN, SSIC and direct mobiles | Coverage stops at Singapore |
| Free and paid registry lookups | uen.gov.sg, ACRA BizFile+ | Checking a company is real and live, and reading official details | No decision-maker emails or mobile numbers |
| Do-it-yourself research | Company websites, trade association directories, events | Small, high-value target lists | Slow, and hard to keep up to date |
What matters most in Singapore
Most comparison articles are written for the US market. A few things matter more here.
1. Coverage of local SMEs
ACRA's register holds around 639,000 business entities (September 2026), and the large majority are small and medium enterprises. Many owner-run firms have no LinkedIn company page and no staff profiles. Databases built mainly from LinkedIn and web crawling tend to be strongest on multinationals and tech companies, and weakest on the family logistics firm in Tuas or the F&B group with ten outlets.
How to check: pick 50 companies from your actual target list, including some small ones, and see how many each tool finds, with a named decision-maker.
2. A real registry identity for every company
Singapore gives every registered entity a Unique Entity Number (UEN). A database that stores the UEN lets you confirm a company is real and still live, read its age, and de-duplicate your CRM exactly. Without it, you're matching on company names, which are messy.
3. Industry filters that match how Singapore classifies business
Every company declares its activity to ACRA as an SSIC code. Filtering on SSIC is far more precise than a global "industry" tag that a crawler guessed from a website.
4. Direct mobile numbers, and the rules that come with them
Decision-makers at Singapore SMEs often answer their mobile and ignore the front desk. Direct mobiles are valuable, but they come with obligations: before you call or text a Singapore number for marketing, check it against the DNC Registry unless the business-to-business exclusion clearly applies. See our plain-English guide to PDPA and DNC.
5. How you pay
Global platforms usually charge per user per month, often on an annual contract. That works for a 20-seat team prospecting every day. It's expensive for a founder, a small agency or a team that prospects in bursts. Pay-per-lead pricing with no seat fees suits irregular, Singapore-only prospecting better.
The main options
SG Best Leads
A Singapore-only B2B database. You search and preview for free, then spend credits to unlock what you need.
- Strengths: built for Singapore; companies carry their UEN, SSIC industry, headcount, district and incorporation date; direct mobile and WhatsApp numbers for many owners and directors; enrichment of your own spreadsheets; pay by card or PayNow; no per-seat fees.
- Pricing: plans from S$49 a month, or one-off top-ups. A company lead costs 1 credit, a contact 2 credits, and a contact with a mobile number 5 credits. Credits cost S$0.16 to S$0.49 each depending on the plan or top-up. Every new account gets 10 free credits.
- Limits: Singapore only. No built-in email sequencing or intent data.
Apollo
A global sales intelligence and engagement platform with a large contact database, a browser extension and built-in email sequences.
- Strengths: big global database, generous free plan, outreach tooling in the same product.
- Pricing: a free plan plus paid plans charged per user per month, with monthly credit allowances. Mobile number reveals use more credits than emails. Check apollo.io/pricing for current prices.
- Limits for Singapore: coverage is strongest where LinkedIn profiles exist. No UEN or SSIC fields.
Read our full SG Best Leads vs Apollo comparison.
ZoomInfo
An enterprise-grade platform with deep data on larger companies, intent signals, org charts and integrations.
- Strengths: depth on large and mid-market companies, intent data, mature CRM integrations.
- Pricing: quote-based annual contracts. Third-party purchase data puts typical contracts in the tens of thousands of US dollars a year.
- Limits for Singapore: the price and contract length rarely make sense for teams selling mainly to local SMEs.
Read our full SG Best Leads vs ZoomInfo comparison.
Lusha
A contact-finding tool, best known for its browser extension that reveals emails and phone numbers on LinkedIn profiles.
- Strengths: quick to start, simple extension workflow, free plan.
- Pricing: a free plan with a small monthly credit allowance, then paid plans with more credits and seats. Phone reveals cost more credits than emails. Check lusha.com/pricing for current prices.
- Limits for Singapore: works best when you already know who you want and they're on LinkedIn. Not built for building lists of local companies by industry.
Read our full SG Best Leads vs Lusha comparison.
LinkedIn Sales Navigator
LinkedIn's own prospecting tool, with advanced search and lead alerts across LinkedIn's member base.
- Strengths: up-to-date job titles and job changes, relationship context, InMail.
- Limits: no direct phone numbers or verified emails, and per-seat pricing. Many Singapore SME owners are not active on LinkedIn.
uen.gov.sg and ACRA BizFile+
The official sources. uen.gov.sg lets you check an entity's basic details and status for free. ACRA's BizFile+ sells fuller business profiles with officers and shareholders.
- Strengths: authoritative, and the right place to confirm a company is live.
- Limits: these are registry records, not sales data. There are no work emails or mobile numbers, and no bulk list building.
How to choose in five steps
- Write down your target market. Which industries (by SSIC), company sizes and roles?
- Build a test list of 50 companies you already know, mixing large and small.
- Run the same test in each tool. Count how many companies each finds, how many have a named decision-maker, and how many emails and phone numbers each returns.
- Spot-check accuracy. Call or email ten contacts from each and note how many are right.
- Work out the real cost per useful lead: total price for a year divided by the number of usable leads you expect to get.
Frequently asked questions
What is the best B2B lead database for Singapore?
It depends on where you sell. For teams selling mainly to Singapore companies, a Singapore-specific database such as SG Best Leads gives better local SME coverage, UEN-verified company records and pay-per-lead pricing. For teams selling across many countries, a global platform like Apollo or ZoomInfo is usually the better fit.
Is there a free way to find Singapore company information?
Yes. uen.gov.sg lets you look up any registered entity's UEN, name and status for free. It doesn't include decision-maker contact details. SG Best Leads lets you search and preview leads for free and gives 10 free credits on signup.
Is it legal to buy B2B leads in Singapore?
Using business contact information to reach people about business matters is generally allowed under the PDPA. Before you call or text a Singapore number for marketing, you must check it against the DNC Registry unless you hold consent or the business-to-business exclusion clearly applies. This is general information, not legal advice.
How much do B2B leads cost in Singapore?
On SG Best Leads, a company lead costs 1 credit, a contact 2 credits and a contact with a direct mobile 5 credits, with credits from S$0.16 to S$0.49 each. That puts a decision-maker with a mobile number at roughly S$0.80 to S$2.45. Global platforms usually charge per user per month instead.
Sources
- ACRA, Business registry statistics, data as of 1 October 2026
- PDPC, Do Not Call Registry
- Apollo, pricing; Lusha, pricing; ZoomInfo, pricing. Competitor details are as published in October 2026 and may change.