The short answer. Choose Apollo if you prospect across several countries and want your contact data and email sequences in one tool. Choose SG Best Leads if you sell mainly to Singapore companies, want UEN-verified company records, SSIC industry filters and direct mobile numbers, and would rather pay per lead than per seat. Many teams use both: Apollo for overseas prospecting, SG Best Leads for local lists.
We make SG Best Leads. We've kept this comparison factual and pointed out where Apollo is the stronger choice.
At a glance
| SG Best Leads | Apollo | |
|---|---|---|
| Coverage | Singapore companies and contacts only | Global |
| Company identity | UEN on company records, plus incorporation date | Company name and domain |
| Industry filter | SSIC, Singapore's official industry codes | Apollo's own industry tags |
| Location filter | Singapore region and district | Country, state and city |
| Direct mobiles | Yes, clearly marked before you unlock | Yes, at a higher credit cost than email |
| Email sequencing | No. Export to your own tool | Yes, built in |
| Enrich your own file | Yes, with a free match preview | Yes |
| Pricing model | Credits per lead, no per-seat fees | Per user per month, with credit allowances |
| Payment | Card or PayNow, in SGD | Card, priced in USD |
| Free option | Free search and preview, 10 free credits | Free plan with limited credits |
Coverage: global reach versus local depth
Apollo's strength is breadth. If your pipeline spans Singapore, Australia and the US, one tool covering all three is a real advantage.
Singapore prospecting has a particular gap, though. A large share of local companies are small, owner-run firms whose directors don't maintain LinkedIn profiles. Global databases are built heavily from LinkedIn and web data, so their coverage tends to be best for multinationals, tech companies and larger firms, and patchier for local SMEs.
SG Best Leads only covers Singapore, and builds company records around the UEN rather than a website or LinkedIn page. That's why you can find a company that has no website at all.
Test it yourself: take 50 Singapore companies you'd like to sell to, including some small ones, and search for each in both tools. Count how many each finds with a named decision-maker and a phone number.
Data fields that matter in Singapore
Three fields make a practical difference for local selling.
- UEN. It proves a company is real, tells you its age, and is the cleanest way to de-duplicate your CRM. Global platforms generally don't offer it as a field.
- SSIC code. Every Singapore company declares its activity to ACRA as an SSIC code. Filtering on it gives you a far tighter list than a general industry tag. See our guide to building an ICP with SSIC codes.
- Direct mobile and WhatsApp. Owners and directors of Singapore SMEs often run their business from their phone. SG Best Leads marks which leads include a mobile before you unlock them.
Workflow: all-in-one or best-of-breed
Apollo combines finding contacts with sending sequences, logging calls and tracking replies. If you don't already have an outreach tool, that's convenient.
SG Best Leads is a data source. You find, unlock and export leads to CSV or Excel, then load them into your CRM, dialer or email tool. If you already use HubSpot, Salesforce, Pipedrive or a dedicated sequencing tool, that's usually all you need.
Pricing: per seat versus per lead
Apollo charges per user per month, with monthly credit allowances on each plan. Revealing a mobile number uses more credits than revealing an email. Check Apollo's pricing page for current figures. They're in US dollars and change from time to time.
SG Best Leads has no seat fees. You buy credits on a plan from S$49 a month, or as one-off top-ups, and spend them per lead:
| What you unlock | Credits | Cost at S$0.16 to S$0.49 per credit |
|---|---|---|
| Company lead | 1 | S$0.16 to S$0.49 |
| Contact with email and office number | 2 | S$0.32 to S$0.98 |
| Contact with direct mobile | 5 | S$0.80 to S$2.45 |
Searching and previewing are free, exports of unlocked leads are free, and you never pay twice for the same lead.
Which works out cheaper? If several reps prospect every day across many countries, a per-seat plan can be good value. If one or two people build Singapore lists in bursts, paying per lead usually costs less because you're not paying for idle seats.
Compliance
Both tools leave compliance with you, the sender. In Singapore that means checking numbers against the DNC Registry before marketing calls and texts, unless you hold consent or the business-to-business exclusion clearly applies, and following the Spam Control Act for bulk email. Read our plain-English PDPA and DNC guide.
Which should you choose?
Choose Apollo if:
- you sell into several countries from one team
- you want sequencing and data in one product
- your buyers are mostly at larger companies with active LinkedIn profiles
Choose SG Best Leads if:
- most of your customers are Singapore companies, including SMEs
- you want UEN, SSIC, district and incorporation-date filters
- you want direct mobiles and WhatsApp numbers for owners and directors
- you'd rather pay per lead, in SGD, with PayNow as an option
Frequently asked questions
Is SG Best Leads an Apollo alternative for Singapore?
Yes. SG Best Leads is a Singapore-only B2B database with UEN-verified companies, SSIC industry filters and direct mobile numbers, priced per lead with no seat fees. It doesn't include email sequencing, so teams usually export leads into their existing CRM or outreach tool.
Does Apollo have Singapore data?
Yes, Apollo's global database includes Singapore companies and contacts. Its coverage tends to be strongest for larger companies and people with LinkedIn profiles. The best way to judge is to test both tools against a list of companies you already know.
Can I use Apollo and SG Best Leads together?
Yes. A common setup is Apollo for overseas markets and sequencing, and SG Best Leads for Singapore lists. Export from SG Best Leads as CSV and import into Apollo or your CRM.
Which is cheaper for a small team?
For one or two people prospecting Singapore companies part of the time, pay-per-lead pricing is usually cheaper than per-seat plans. On SG Best Leads a contact with a direct mobile costs 5 credits, roughly S$0.80 to S$2.45 depending on your plan.