The short answer. ZoomInfo is built for large sales and marketing teams selling to mid-market and enterprise companies, mainly in North America and Europe, and it is priced accordingly, on annual contracts. SG Best Leads is built for teams selling to Singapore companies of every size, with UEN-verified records, SSIC filters and direct mobiles, and no contract or seat fees. If Singapore is your main market and you're not an enterprise team, SG Best Leads is usually the better value.
We make SG Best Leads, so we're not neutral. We've tried to be fair about where ZoomInfo is the stronger product.
At a glance
| SG Best Leads | ZoomInfo | |
|---|---|---|
| Built for | Singapore B2B teams of any size | Enterprise and mid-market go-to-market teams |
| Coverage | Singapore only, including SMEs | Global, deepest in North America |
| Company identity | UEN on company records, incorporation date | Company name, domain, corporate hierarchy |
| Industry filter | SSIC, Singapore's official codes | ZoomInfo's own industry taxonomy |
| Intent data and org charts | No | Yes |
| Contract | None. Monthly plans, cancel any time, or one-off top-ups | Annual contracts, typically quote-based |
| Pricing | Per lead, from 1 credit, no seat fees | Platform fee plus seats and credits |
| Payment | Card or PayNow, in SGD | Usually invoiced in USD |
Where ZoomInfo is stronger
ZoomInfo is one of the most complete sales intelligence platforms available. It's a good choice when:
- you sell to large companies with complex buying committees and need org charts
- you want intent data, meaning signals that a company is researching topics related to what you sell
- you need deep, mature integrations with Salesforce, HubSpot and marketing automation tools
- you have a large team that will use it every day
Where SG Best Leads is stronger
For Singapore-focused selling, a few things tip the balance.
- Local SME coverage. Most of Singapore's roughly 639,000 registered business entities are small. Many have no web presence that a global crawler can find. SG Best Leads builds records around the registry identity, the UEN, rather than a website.
- Singapore filters. Search by SSIC industry code, district, headcount band and company age.
- Direct mobiles and WhatsApp. Reach owners and directors directly, with mobile leads marked before you unlock.
- No commitment. Start free with 10 credits, pay as you go, and stop whenever you like.
Cost: what you actually pay
ZoomInfo doesn't publish list prices. You get a quote, usually for an annual contract that combines a platform fee, seats and a credit allowance. Third-party purchase data, such as Vendr's, has put typical annual contracts in the tens of thousands of US dollars. Ask ZoomInfo for a current quote.
SG Best Leads publishes its prices:
| Monthly price | Credits a month | Per credit | |
|---|---|---|---|
| Starter | S$49 | 150 | S$0.33 |
| Premium | S$149 | 600 | S$0.25 |
| Pro | S$399 | 2,000 | S$0.20 |
Annual billing takes 20% off, bringing Pro to about S$0.16 a credit. Top-ups without a plan cost S$0.30 to S$0.49 a credit. A company lead costs 1 credit, a contact 2, and a contact with a direct mobile 5.
A worked example. Say a three-person team needs 400 Singapore decision-makers with mobile numbers each month. That's 2,000 credits, which is exactly the Pro plan at S$399 a month, or about S$3,830 a year on annual billing. There are no seat fees, so adding a fourth person costs nothing extra.
Which should you choose?
Choose ZoomInfo if you're an enterprise or mid-market team selling across regions, you need intent data and org charts, and the annual contract fits your budget.
Choose SG Best Leads if Singapore is your main market, you sell to SMEs as well as larger firms, and you want to pay for leads as you use them.
Frequently asked questions
Is SG Best Leads a ZoomInfo alternative?
For Singapore prospecting, yes. SG Best Leads covers Singapore companies and decision-makers with UEN-verified records, SSIC filters and direct mobile numbers, priced per lead with no contract. It doesn't offer intent data or org charts, which are ZoomInfo strengths.
How much does ZoomInfo cost?
ZoomInfo doesn't publish prices and sells annual contracts by quote. Third-party purchase data has put typical contracts in the tens of thousands of US dollars a year. Get a current quote from ZoomInfo for your team size.
Does ZoomInfo cover Singapore SMEs?
ZoomInfo includes Singapore companies, and its data is deepest for larger and multinational companies. Small, owner-run firms without much online presence tend to be harder for global platforms to cover. Test any tool against a sample of your own target companies.
Do I need a contract with SG Best Leads?
No. Plans are monthly or annual and can be cancelled any time. You can also buy one-off top-ups without a plan.
Sources
- ACRA, Business registry statistics, data as of 1 October 2026
- ZoomInfo, pricing, as published in October 2026
- SG Best Leads, pricing